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Why This Tiny Open-Source Project Has Wearable Companies Looking Over Their Shoulder
The emergence of an open-source alternative to traditional wearable platforms has sparked fresh debate about fitness data ownership, privacy and whether AI could reshape the business models behind devices such as WHOOP, Oura and Fitbit.
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Why This Tiny Open-Source Project Has Wearable Companies Looking Over Their Shoulder
The emergence of an open-source alternative to traditional wearable platforms has sparked fresh debate about fitness data ownership, privacy and whether AI could reshape the business models behind…
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Why Thousands of Middle-Aged Men Can’t Stop Watching Mark Lewis
Now in his mid-50s, Mark Lewis’ greatest accomplishment may simply be proving that getting older doesn’t mean becoming less capable.
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What Is It With Athletes And Their Socks?
What is it with socks? Swanky Socks’ World Cup-inspired range taps into sporting tribalism and the humble sock’s evolution from comfort item to badge of belonging.
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Why Dumb Fun Is Cool Again
The Darwin Triple Crown proves it. In a world built for screens and algorithms, loud, stupid, unfiltered spectacle is exactly what we’re hungry for.
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Running Is Becoming Something Bigger Than Fitness
Running is no longer just about fitness. According to coach and 50-time marathon runner Ben Lucas, more Australians are turning to run clubs for community, routine and connection…
